This week marks an exciting week for us. It is one year since we embarked on a massive rebrand, transforming from La De Dah Kids to Miann & Co.

This saw the beginning of what was a huge year for us, having an overwhelming response to both the new name and also our new clothing product lines.

It was an incredibly nerve-racking process with us being super excited about the new name and moving direction of the company. 

To be honest, we had no idea of the things that would come when we started La De Dah Kids almost 6 years ago. Starting a business at the same time as having a newborn and a toddler at home, seemed like a good idea at the time, but to be honest it was harder work, longer hours and less sleep than we had ever imagined.

Those first years were hard, but we set aside 5 years to make it work and give it everything we had including all our personal finances. We are so excited that we are still operating and growing in what seems to be a difficult retail climate.

This last year, Miann & Co has grown incredibly with years of hard work starting to come together and our vision for the business is clearer than ever. Our brand and business is unrecognizable to the business and brand we started with. We now have a small team of clever and passionate employees that we are so grateful to work alongside every single day.

Over the years, we had many requests for adult versions of some of our products. It has been the main driving force behind the rebrand to enable our offering to not be just for kids, but to include pieces that the whole family can enjoy. Including clothes and keepsake pieces of homewares that families can enjoy and be very much part of their family and their families memories.

We are looking forward to the future and believe we have only just scratched the surface on what the Miann & Co brand will become with the addition of new styles, a wider range and introducing new collaborations and collections outside the kids space.

We wanted to mark our 6th year in business and our first year as Miann & Co with a special celebration, a spend and save promotion store wide to say thank you for supporting our little business and for backing us 150%. It is why we still get to do what we love every day, and we cannot be more grateful for you embracing us and the journey we are on.

Biggest thanks


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